As the world is moving towards a digital and social way of interaction, there is a growing demand to bring about more engagement with your customers. Imagine bringing gamification to Squash.
Fun With Balls GmbH in partnership with ASB, the world’s leading squash court manufacturer; has done this with a range of interactive games, which can be played on a normal-sized Squash court. The idea was launched in Munich, Germany.
From the first view, it is a new and interesting way of playing squash with an old-style computer game like space invaders and rewards for the top players. Players can even monitor their progress via their smartphone with an app.
Image Credit: Fun with Balls
What is Gamification?
According to Merriam-Webster, defines Gamification as the process of adding games or game-like elements to something (as a task) so as to encourage participation.
With Interactive Squash, there is no cost for the squash player – as all they need to bring along is their own racquet and ball; with the result of playing, participants will come away with a sense of a great workout.
Who are interactiveSquash – the innovators in Squash gamification
Video Credit: www.interactivesquash.com
Taking the idea of gamification and squash, Interactive Squash will improve the value of playing squash in terms of improving their motor skills, eyesight, and more importantly, their social skills.
Now for those players who looking to lose a burn a pound, this idea can help them accomplish their fitness goals as the games give them an overall intense workout, by strengthening their back and wrists.
Final Thoughts
Gamification holds the potential to revolutionize the appeal of squash, making it more alluring and accessible to potential players – how so you may ask?
Well by integrating elements of game design and competition into the sport, squash can transform into an engaging and interactive experience. Imagine a squash app that allows players to track their progress, earn badges for achieving milestones, and compete in virtual leagues with players from around the world. This gamified approach not only provides a sense of accomplishment but also nurtures healthy competition and camaraderie among players.
Furthermore, the inclusion of leaderboards, challenges, and rewards can spur players to set goals, improve their skills, and remain consistently engaged in the sport. Such gamification not only makes squash more enjoyable but also appeals to the modern generation’s affinity for digital platforms and interactive experiences.
Moreover, gamification in squash can break down the barriers to entry that often deter potential players. The sport’s steep learning curve and perceived difficulty can be mitigated through interactive tutorials, training modules, and virtual coaches. As newcomers progress through these gamified training paths, they will develop a sense of achievement and competence, gradually building their confidence to step onto the physical court.
This approach opens avenues for novices of all ages to embrace squash without feeling overwhelmed. Furthermore, gamification introduces an element of social interaction, allowing players to connect, challenge friends, and share their achievements on social media platforms. Through this interconnectedness, squash can foster a supportive community, attracting more players and enhancing the sport’s marketability in the ever-evolving landscape of recreational activities.
The concept by Interactive Squash looks like a great way of helping professional players improve their game preparation for major tournaments, in terms of improving their shots, etc. Whereas for recreational players, the ideas will give some form of fun competition in a modern and digital version of inter-club competition – in addition to like an old-school arcade way of seeing who is the best at a particular game application.
However, for younger audiences, we think this can increase participation for them to keep on playing squash for many years to come.
